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For many firms who have invested significant time and resources to building sustainability into their brands, or launching entirely new business units where sustainability is the core of the business, the struggle to identify (and convert) consumers who time and time again say they are willing to support “sustainable”  brands who are “more sustainable.” It is a challenge for many entrepreneurs, but one made easier when a clear understanding of what issues consumers are aligned with, what are their purchase paths, and how to build a brand that is measured more for its community engagement than its consumer conversion. To help participants understand the tools and tactics required to overcome these barriers, and to build a successful brand, we have invited leading social entrepreneurs and consumer researchers to speak about their work to understand, and convert China’s sustainable consumers. 

对于很多投入大量时间和资源来建立可持续发展品牌的公司，或是将推出以可持续发展作为全新的核心业务部门的公司来说，寻找愿意支持具可持续性品牌的消费者，并进一步转换他们的消费方式是十分困难的。但当企业家们明确理解消费者所关注的问题和购买途径，以及如何建立一个以固有消费人群为导向的品牌时，这个问题将迎刃而解。为了帮助大家了解克服这些障碍所需的方法和策略，并建立出一个成功的品牌，我们邀请了杰出的社会企业家和消费者研究学者来分享他们的经验，以了解和改造中国的可持续消费市场。

Speakers 活动嘉宾

Kim Gilliland 

Founder & CEO

Soapnut Republic

Jidi Guo 

Director

Inner Chapter

Event Details 活动详情

Date: Thursday, June 13, 2019 

Time: 19:00 - 21:00

Venue: Room 106, Kr Space, 328 Huashan Road

日期: 2019年6月13日，星期四 

时间: 19:00 - 21:00

地点: 上海静安区华山路328号氪空间106室

About Us 关于我们

集思共利企业管理咨询公司设址上海，是一家战略咨询公司。其创始人Richard Brubaker ，在亚洲可持续发展、企业社会责任、创新和领袖责任领域有着丰富的经验。公司坚信只有通过提高对有关问题的认识、寻找商业案例的可行性以及建立跨行业合作才能真正实现可持续性发展，而在这其中，集思共利扮演着一个知识库、催化剂和利益相关者间的促进者的角色。我们认为可持续是一个整体的行动过程，也是一个企业调整视野的过程。创造一个更有效率的世界应该从企业的转变开始，而我们正是通过咨询、调研、培训和加强利益相关者的参与度来帮助客户实现这样的愿景的。

Contact us 联系我们

If you have any questions, please feel free to email us (events@coresponsibility.com)                    
如果您有任何疑问，请通过邮件（events@coresponsibility.com）联系我们。