探寻Laihui咖啡工厂 | Urbanites 咖啡文化之旅预约报名-Urbanites环球村俱乐部活动-活动行

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大家好，Urbanites 现邀请大家一同参与我们精彩的咖啡文化体验活动！这次，我们的目的地是Laihui咖啡工厂，一个充满咖啡香气和趣味的地方。准备好和我们一起踏上这趟充满惊喜的咖啡冒险吧！

Hello everyone, Urbanites is inviting you to join our exciting coffee culture experience! This time, our destination is Laihui Coffee Factory, a place filled with the aroma and charm of coffee. Get ready to embark on this delightful coffee adventure with us!

活动亮点 Activity Highlights

我们将有机会参观咖啡工厂，深入了解咖啡豆的制作过程和独特之处。从不同的视角认识咖啡文化，让我们一同探寻咖啡的神奇之旅，沉浸在香醇的咖啡香氛中！

We will have the opportunity to tour the coffee factory, gaining insights into the production process and uniqueness of coffee beans. Discover the magic of coffee from different perspectives as we immerse ourselves in the rich aroma of coffee!

通过有趣的小游戏，我们将了解咖啡豆的不同烘培程度，挑战自己的咖啡豆烘培知识，在这趟旅程中学习到一些咖啡知识！

Through fun games, we will learn about different roasting levels of coffee beans, challenge our knowledge of coffee bean roasting, and acquire some coffee-related knowledge on this journey!

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别忘了我们有一个有趣的咖啡机积木DIY活动！动手拼搭一个的小咖啡机，享受DIY的乐趣！

Don't forget our engaging Coffee Machine Building Blocks DIY activity! Build a small coffee machine with your hands and enjoy the fun of DIY!

我们将全程沉浸在英文环境中，和不同文化背景的小伙伴们交流互动！

We will be fully immersed in an English-speaking environment, interacting with fellow participants from diverse cultural backgrounds!

为了让这个下午更加完美，我们特别准备了美味的饮料和精致的甜点，为大家带来一场味觉盛宴！

To make this afternoon even more perfect, we have prepared delicious drinks and exquisite desserts to bring you a taste sensation!

加入我们，探索咖啡的奇妙世界！让我们在这个充满魔力的午后，共同留下难忘的瞬间！

Join us and explore the wonderful world of coffee! Let's create unforgettable moments together in this magical afternoon!

About《Urban Family》和 Urbanites

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《Urban Family》是一家双语家庭媒体品牌，由HK Focus Media于2010年推出，服务外籍和本地家庭，为其提供中国城市生活中多元文化资讯。“Urbanites”是《Urban Family》推出的多元文化体验营品牌，致力于促进跨文化交流，旨在提供超越国界的沉浸式体验。

*Urban Family* is a bilingual family media brand launched by HK Focus Media in 2010, serving expatriate and local families by providing multicultural information about urban life in China. "Urbanites" is a multicultural experience camp brand introduced by *Urban Family*, dedicated to promoting cross-cultural communication and offering immersive experiences beyond borders.

通过模拟各种日常生活场景，参与的家庭成员将在各类日常生活场景中，运用地道的英语表达，提高英文口语的实际应用能力。此外，“Urbanite”将开放更多职业体验活动，将成员引入医院、新闻编辑室、法庭等具体的职业场景中，体验更多的英语场景。

By simulating various daily life scenarios, participants will use authentic English expressions in everyday situations, enhancing their practical English communication skills. Additionally, "Urbanites" will offer more professional experience activities, immersing members in specific professional settings such as hospitals, newsrooms, and courtrooms to experience a variety of English language contexts.

About Laihui Coffee

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2015年，国际咖啡贸易规模庞大，精品咖啡开始驶向更新浪潮，带着把精品咖啡融入日常生活的理念，创始团队以天河南一路一家60㎡的小店作为起点，开启了来回的征程。

In 2015, the international coffee trade reached a massive scale, and specialty coffee embarked on a new wave of development. With the idea of integrating specialty coffee into daily life, the founding team started their journey with a small 60-square-meter shop on Tianhe Nan Yi Road in Guangzhou.

发展至今，来回已拥有广州12家+云南德宏3家线下门店。来回的场景创新一直为人津津乐道，在客群调研和环境考察的基础上，探索拓展出具有来回特色的多元化生态，从15家“一店一面”的咖啡门店、烘焙工厂再到钟村园区的创新菜系餐厅，来回在不断完善自建的咖啡生态。

To date, Laihui has expanded to include more than 12 offline stores in Guangzhou and 3 in Dehong, Yunnan. Laihui's innovative scenes have always been a topic of discussion. Based on customer surveys and environmental assessments, they have explored and expanded a diversified ecosystem with distinctive features. From 15 "one-store-one-style" coffee shops and a roasting factory to an innovative cuisine restaurant in the Zhongcun Park, Laihui is constantly enhancing its self-built coffee ecosystem.

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来回的产品是核心竞争力，并且一直在对标国际一线，我们与北欧生豆供应商及烘焙顾问长期合作，选择来自非洲中美洲等经典产区的高品质阿拉比卡咖啡豆，只为更好呈现出每一颗豆子原有的风味。

The core competitiveness of Laihui lies in its products, and it has been benchmarking against top international brands. Through long-term cooperation with Nordic green bean suppliers and roasting consultants, Laihui selects high-quality Arabica coffee beans from classic regions such as Africa and Central America, aiming to present the original flavor of each bean.

我们在广州番禺拥有世界级精品咖啡豆烘焙工厂，2023年更在云南德宏建立自有的咖啡鲜果加工处理厂，只为带来更稳定更高品质的咖啡豆出品，在专业定制化增值服务加持下，为B端渠道业务持续发力。

With a world-class boutique coffee bean roasting factory in Panyu, Guangzhou, and the establishment of a self-owned coffee fresh fruit processing plant in Dehong, Yunnan in 2023, Laihui is committed to delivering more stable and higher-quality coffee beans. With the support of professional customized value-added services, they continue to strengthen their business in the B-end channel.

导师信息 Tutor Information

Henry，《That's》杂志社总编辑顾问。超过20年的国际媒体集团运作经验，成功带领项目团队运营三十多个媒体项目或新媒体品牌；更开辟组建了集团跨文化公关业务品牌；成功启动商业数字媒体项目近十个，包括that’s系列海外及国内社交账户、APP等融媒体项目；善于项目整体规划和执行；用于创新、善于积累调用外事、跨文化、出版、媒体等各方资源。

Henry, Editorial Consultant at "That's" Magazine. With over 20 years of experience in international media group operations, he has successfully led project teams in operating more than thirty media projects or new media brands. Additionally, he has established a cross-cultural public relations business brand within the group. Henry has successfully initiated nearly ten business digital media projects, including the "That's" series of overseas and domestic social media accounts, apps, and other integrated media projects. Proficient in overall project planning and execution, he excels in innovation and adeptly leverages resources from various fields such as foreign affairs, cross-cultural matters, publishing, and media.

活动流程 rundown

15:00-15:30 签到环节

15:30-16:00家庭自我介绍、享用下午茶

16:00-16:30咖啡文化分享、咖啡主题小游戏

16:30-17:00咖啡豆辨认有奖挑战

17:00-17:30参观咖啡工厂

17:30-18:00留影纪念

PM3:00-PM3:30 Check-in Session

PM3:30-PM4:00 Family Self-Introduction, Enjoy Afternoon Tea

PM4:00-PM4:30 Coffee Culture Sharing, Coffee-themed Games

PM4:30-PM5:00 Coffee Bean Identification Challenge with Prizes

PM5:00-PM5:30 Visit to the Coffee Factory